Advertising and Psychology (RLE Advertising) by Gill Leslie Ernest;

Author:Gill, Leslie Ernest;
Language: eng
Format: epub
ISBN: 1181022
Publisher: Taylor & Francis Group

CHAPTER XI

HABIT

1. Habit and Instinct

IT is important to distinguish between instinctive or innate activities of mind and body and those activities that are acquired in the school of experience. Human life as we know it today has evolved from an ancient ancestry. That mankind has survived the trials and tribulations of a long history is testimony to the human powers of adaptation. Conforming to the rigorous demands of a hostile environment and meeting the day-to-day challenge of danger, disease and famine, mankind relied on innate, inborn reserves of strength and resourcefulness. Survival depended, and still depends, on man's native instinct to act spontaneously to preserve the species in times of danger and uncertainty.

These native instincts become coupled to our learned activities and together they provide the fundamental driving force behind human life and purpose. Desires, urges, motives and interests inherited from our ancestry account for so much of our choice and method in the everyday affairs of life.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.