A Whack on the Side of the Head: How You Can Be More Creative by von Oech Roger

Author:von Oech, Roger [von Oech, Roger]
Language: eng
Format: epub
Publisher: Creative Think
Published: 2011-07-19T20:00:00+00:00

▲ Doing research here is like playing stud poker. The company will put money into your project just as long as your hand shows promise or the next card doesn’t cost too much to buy.

▲ Our company is like a supertanker. It’s large and powerful, but moves slowly. Also, once the course is set, it’s tough to change.

▲ Working here is like a nightmare. You’d like to get out of it but you need the sleep.

▲ Our company is like a winery. We have different products and some vintages are better than others. We also have two kinds of users: on the one hand we have connoisseurs who greatly appreciate what we’ve done; on the other hand, there are “Ripple drinkers” who take our software and manipulate to their own ends.

▲ Our company is like a galley ship without a drummer. We’ve got some people rowing at full beat, some at one-half beat, some at one-quarter beat, and some dead beats. Also, the captain is steering by the wake.

▲ Our company is like a three-ring circus with marketing, R&D, and manufacturing each trying to occupy the center ring. The president is the ring master. Marketing has the high-wire act, R&D has the magic act, and manufacturing are the elephants. Advertising is in charge of ticket sales; customer support are the peanut vendors; the customers are the audience; the field engineers are the clowns between the rings; and the grand finale is when we successfully install a system that works!

▲ Working here is like urinating in a dark suit. It’s warm and it feels good, but it doesn’t show.

▲ Our company is like a giant human body. Administration is the guts. Sales and marketing are the mouth. Management is the mind making decisions. R&D is the reproductive system. And the secretaries and technicians are the skeleton that supports the body.

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