A Basic Guide to Exporting by Jason Katzman

Author:Jason Katzman
Language: eng
Format: epub
Publisher: Skyhorse Publishing
Published: 2011-04-04T00:00:00+00:00

chapter 11

GOING ONLINE: E-EXPORTING TOOLS FOR SMALL BUSINESSES

In This Chapter

E-commerce defined

Your company’s readiness

Steps to going online

FACT:

The Worldwide Internet population equals 1 billion users and continues to grow at about 8 percent per year.

INSIGHT:

The Internet allows you to broaden Your Customer base internationally while reducing many of the costs associated with international marketing.

Global Web use is booming, and millions of new buyers are logging on each year. Electronic commerce, especially business-to-consumer (B2C) e-commerce, reflects this growth.

The Internet’s global reach is a cost-effective means for marketing products and services overseas. Companies that establish a corporate Web site publicizing their products and services are able to create an electronic mechanism for safe and secure electronic transactions, to track orders, to provide customer service interface, and to list products’ technical specifications. Small and medium-sized companies can broaden their market presence internationally by adopting e-commerce or electronic business practices that are user friendly for non-English-speaking users.

What is electronic commerce? It is buying and selling online through the Internet. The transaction is completed through an electronic network featuring computer systems—the vendor’s, a Web host’s, and the buyer’s—all of which are linked to the Internet.

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