79 Network Marketing Tips: For Fast-Track Success by Wes Linden

Author:Wes Linden [Linden, Wes]
Language: eng
Format: epub
Tags: Bisac Code: US043040 BUSINESS and ECONOMICS / Marketing / Multilevel
ISBN: 9781910138014
Publisher: Noah's House Publishing
Published: 2013-12-29T18:30:00+00:00

Leaders’ Tip Good practice and useful tips like this need to be shared. Do it yourself and share it with your team.

Section 3: Good Practice

Tip 33 Don’t take it personally – ‘No’ is ‘No for Now’ not ‘No Forever’

It is a widely-accepted marketing principle that people have to see something seven times before they seriously get into buyers’ mode. So why do we think that it’s personal when people don’t respond the way we want them to, first or even second time with our network marketing business?

Make your customer-gathering and team-building a pipeline process rather than a ‘hit and hope’. It’s not you they are rejecting; it’s just you may not have said the right thing, at the right time, for them to say ‘yes’! There may also be some underlying issues they don’t wish to disclose to you.

Change is something a large percentage of people are uncomfortable with; so asking them to completely change the ‘norm’ of buying into the supermarket-branded vitamins, or face creams, or spending their money with the conventional retailers for whatever your particular field may be (which we know will normally be too expensive for an inferior product or service provided by a faceless entity) – even if it’s a change from negative to positive, it’s still not something that everyone is immediately ready to do.

It means people need to think differently about their routines and making changes to what they have done before and consider if there’s going to be any upheaval (which we know there won’t be generally, but nevertheless we need them to come to that way of thinking without bullying them!).

Likewise, change from the mindset of swapping time for money, being an employee between 9 to 5 for forty-five years and then retiring on a paltry pension, to thinking as an entrepreneur and understanding the concept of working now and getting paid forever, while setting goals for luxuries and free time in the future, is a change. Again, negative to positive, but nevertheless change can make people a little uncomfortable and is something that people most certainly need to get their head around.

Consider that the first time they hear of your business, it is ‘completely new’ to them; second time it’s still ‘a pretty new concept’ … by the time it’s cropped up between you for the fourth or fifth time, it is suddenly something they are more familiar with. Maybe they’ve seen mention of it in the press, or noticed a company-branded car or window advert, and the fact that you have lasted the test of time, becomes social proof that it works.

So understand that a ‘no’, is simply a ‘No for Now’ or indeed, ‘Yes for Later’. In the book Beach Money, by Jordan Adler (which I would highly recommend!) he is very clear on the fact that his business was grown on the premise that most people say no, and if he likes them enough, he remains friends with them, keeps in touch with them, keeps them updated on the business, and when the time is right, they join.

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