You Are the Message by Roger Ailes

Author:Roger Ailes [Ailes, Roger]
Language: eng
Format: epub
Tags: Business Communication, Business & Economics, General
ISBN: 9780307816108
Google: rEjcaHOBgNIC
Publisher: Crown Publishing Group
Published: 1989-01-02T00:00:00+00:00

FROM HERE TO ETERNITY

Hubert Humphrey’s one-on-one charisma gave him an amazing ability to work a crowd. I watched him on a street in Philadelphia one day. In a split second, he was able to give everyone he met the impression that he was interested and concerned for them as individuals. He could just touch someone’s hand and use his eyes to make it work. He connected with every person, even though he was moving rapidly toward his car. He imparted a feeling of warmth, so it was impossible to dislike the man. On a personal basis, Humphrey was one of the warmest, nicest people I’ve ever met.

But he, like LBJ, was never able to translate that to television. I once saw him on a talk show. The host asked Humphrey a question and he gave an eleven-minute answer. He just kept talking, and they couldn’t even interrupt him to go to a commercial. Finally, the host started looking off-camera, as if to say, “What the hell did I ask? I don’t know how to get out of this.” Humphrey never understood that television is a time-sensitive medium, and he was never able to get to the point quickly. When he gave a speech on television he strained his voice, and this gave him a strident, high-pitched quality. When he was angry, he sounded whiney instead of tough.

His wife, Muriel, on the other hand, had more charisma than her husband, because she was completely comfortable on television. She was aware of everything and everyone around her. She was just natural without a bit of pretense about her.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.