Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy by Edwards Ray

Author:Edwards, Ray [Edwards, Ray]
Language: eng
Format: mobi
Publisher: Morgan James Publishing
Published: 2010-11-01T16:00:00+00:00

For instance, in the health care field there was a study that came out not too long ago that showed people with healthy arteries are susceptible to sudden death because of plaque within their arteries, even though they may not have hardening of the arteries, or arteriosclerosis. Even without a blockage, inflammation within their arteries might cause little pieces of plaque to break off and suddenly block the artery and kill them.

A simple fact bullet, using that information, might say something like, “Healthy people are dying of sudden cardiac arrest,” quote the study, then follow up with a comma and say something to this effect: “There are steps you can take to prevent this from happening.”

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