Weaponized Hypnosis by Hutton George

Author:Hutton, George
Language: eng
Format: epub
Published: 2018-01-15T16:00:00+00:00

Fear of Missing Out

This is commonly referred to as FOMO. And it's usually used to describe people who take action (like investing in questionable assets) simply because everybody else is buying. It also is why we tend to follow trends. On the surface, it is a common marketing tool. "Everybody's got one, you should buy one, too!" It combines the social influence laws of Social Proof (everybody's got one) and Scarcity (there might not be any left, better buy one now or else you'll be the only one without one!) But the much deeper fear that we can leverage is the fear of being left behind.

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