Ultimate Guide to LinkedIn for Business (Ultimate Series) by Ted Prodromou

Author:Ted Prodromou
Language: eng
Format: mobi, azw3
ISBN: 9781613083048
Publisher: Entrepreneur Press
Published: 2015-03-01T14:00:00+00:00

Is your product or service mainstream or is it a niche product/service?

How many members do you estimate your group will have? If your company has 2,000 current customers, you wouldn’t expect your group to have 10,000 members.

FIGURE 18–4. Group Membership

How many group managers or moderators will you have?

How many new discussions and comments per week do you expect?

How fast do you expect your group to grow?

How are you promoting your group?

There are a lot of factors that come into play when deciding how to structure your group, and it’s imperative that you have a plan and a goal before you begin. The reputation of you and your company are on the line when you create a group; if it’s unfocused or unmanaged, it will reflect poorly on you.

Identify the purpose of your group, allocate resources, and create a detailed plan, so your group will thrive and provide value to your company. Your membership options are displayed in Figure 18–4.

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