Ultimate Guide to LinkedIn for Business by Ted Prodromou

Author:Ted Prodromou [Prodromou, Ted]
Language: eng
Format: epub, pdf
ISBN: 9781613083048
Publisher: Entrepreneur Press

FIGURE 18–3. Group Restrictions

Membership

You have two membership options with your group. You can automatically approve all members if you want your group open to everyone, or you can keep your group closed so everyone has to be approved.

From my experience, open groups that serve large audiences can become unfocused if the group manager or moderator doesn’t participate actively. Even when the group manager is an active participant, it can be hard to keep thousands of group members focused on the group topics. A good group manager can keep the group focused on her topic by starting new discussions, featuring popular discussions that are relevant to the group, and privately contacting members who are posting discussions that are off topic. It also helps to have multiple moderators for a large, open group.

If you are starting a group that you know will be large, it’s much easier to keep the group open so you don’t have to manually approve every member. If you are starting a group for a popular product such as Adobe Photoshop, you know the group will be large, active, and focused. Products like Photoshop have many highly engaged online communities where users ask questions and get support from other Photoshop users and moderators from Adobe.

Currently, the Adobe Photoshop group on LinkedIn has more than 40,000 members. It adds almost 500 new members every week and averages more than ten new discussions and 100 comments per week, making it a fairly active community. Since it’s an open group, the group manager can focus on moderating discussions and promoting the group, instead of manually approving new members.

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