The Wealthy Speaker 2.0 by Jane Atkinson

Author:Jane Atkinson
Language: eng
Format: epub
Tags: Become a public speaker, speaker marketing, Jane Atkinson, Speaker Launcher, speaker agents
Publisher: BookBaby
Published: 2012-08-13T16:00:00+00:00

5

Phase III

Fire

Rolling Out to Your Market

If you think making your speech great, positioning yourself as an expert and developing the appropriate marketing materials was tough, you need to take a deep breath. You’ve only just started. Now you need to identify your target market and determine the best method to reach them. You need to roll out your product and continue to build momentum. You’re ready, you’ve taken aim, now fire!

Roll Out

You’ve probably had your audience type in mind all along, otherwise it would have been difficult to write the copy for your website. When we talk target markets, we’re taking that one step further. We might focus on specific industries where your audience decision makers would be.

An example might be that you want to offer a leadership talk. You write your site with leaders in mind. But when it comes to reaching out to them, where do you go? Well, this is where we break it down and try some testing in different industries. Perhaps you target leaders in insurance, financial, and real estate to start. That’s where you’ll focus your outbound efforts.

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