The Rise of Transtexts by Benjamin W.L. Derhy Kurtz Mélanie Bourdaa

Author:Benjamin W.L. Derhy Kurtz, Mélanie Bourdaa [Benjamin W.L. Derhy Kurtz, Mélanie Bourdaa]
Language: eng
Format: epub
ISBN: 9780367874407
Barnesnoble:
Publisher: Taylor & Francis
Published: 2019-12-10T00:00:00+00:00

However, in this instance, rather than audiences switching monomodal—that is, single-medium—texts into an intermedial and multimodal frame, gamers instead switch the transtext of Star Trek: The Videogame into a purely game-oriented frame, while Trekkers evaluate it hierarchically against an “authentic” TV text. Whether one calls these reading strategies or “instincts” (as Mackey does), the fact remains that “objective” media can be effectively repositioned as intermedial—or transmedia as mono-medial—via audiences’ understandings and projections of media relationships, hierarchies, and authenticities. Although I am only exploring one case study, this process of (trans)media recontextualization could be usefully investigated in relation to other Star Trek games or, indeed, other franchises.

I will begin by considering how Star Trek fans were targeted by The Videogame, and how ST:TOS fans rejected it, before moving on to address gamers’ reviews. In conclusion, and as a result of addressing (trans)media recontextualizations by different fan/gamer audiences, I call for a more nuanced and discursively plural view of transmedia—a topic that Henry Jenkins also explicitly addresses and takes forward in the closing chapter of this book (Chapter 13).

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