The Presentation Secrets of Steve Jobs by Gallo Carmine

Author:Gallo, Carmine
Language: eng
Format: epub
Publisher: McGraw-Hill
Published: 2010-04-28T16:00:00+00:00

Table 10.2 compares some exact phrases from the 2007 presentations. Excerpts from Bill Gates’s remarks are in the right column. 5 The left column contains excerpts from Steve Jobs. 6

Where Gates is obtuse, Jobs is clear. Where Gates is abstract, Jobs is tangible. Where Gates is complex, Jobs is simple.

Now, I can hear you saying, “Bill Gates might not speak as simply as Jobs, but he’s the richest guy in the world, so he must have done something right.” You’re correct. He did. Gates invented Windows, the operating system installed in 90 percent of the world’s computers. You, however, did not. Your audience will not let you get away with language they’ll accept from Gates. If your presentations are confusing, convoluted, and full of jargon, you will miss an opportunity to engage and excite your listeners. Strive for understanding. Avoid lexical density.

TABLE 10.2 VERBIAGE IN GATES’S 2007 CES KEYNOTE VERSUS JOBS’S 2007 MACWORLD KEYNOTE

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