The Official ACT Prep Guide 2020--2021 by ACT

Author:ACT
Language: eng
Format: epub
ISBN: 9781119685722
Publisher: Wiley
Published: 2020-03-11T00:00:00+00:00

Question 20. The best answer is G because lines 65–68 state, “The Edsel PR team touted the glories of the cars, but wouldn’t let anybody see them. When they finally released a photo, it turned out to be a picture of . . . the Edsel’s hood ornament.” This illustrates how the Ford people used just a single detail in their marketing. A comparable example would be a picture of a gleaming headlight or a polished door handle. The best answer is NOT:

F because Ford actually showed almost nothing of the car in advertisements, and their ads certainly would not have drawn attention to a potential problem with the car. The cars in passage A had problems getting up the steep Nineteenth Avenue, a detail that publicity experts likely would have wanted to keep hidden.

H because as stated, Ford’s marketing for the Edsel consisted of talking up the car but actually showing very little of it. Showing the meticulousness of the assembly line would reveal too much of the car.

J because even if it seems an intelligent way to market the cars in passage A, such positive marketing was not evidenced in passage B. The lines cited above indicate the Edsel was marketed based on a single detail and an air of mystery; pictures of an attractive young couple out for a ride would run counter to that “mystery.”

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