The Memory Code by Alexander Loyd

Author:Alexander Loyd
Language: eng
Format: epub
Publisher: Grand Central Publishing
Published: 2019-10-07T16:00:00+00:00

Now, there is a fourth situation that arises—this is when you’re faced with a decision to do something that you know you shouldn’t do, but that you very much want to do, whether it’s eating ice cream or chocolate, having that second or third drink, binge watching a TV show, flirting when you’re married, or stealing pens from work.

4. Tidal wave. If you do or imagine doing something pleasurable for an extended period that you believe is wrong, your brain tells your hypothalamus to release all the chemicals of both love and fear:

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