The Complete Guide to Running Successful Workshops & Seminars by Lorette Kristie;Lorette Kristie;

Author:Lorette, Kristie;Lorette, Kristie;
Language: eng
Format: epub
Tags: workshop planning, training program, workshops, leading, conference planning, conferences
ISBN: 9781601386137
Publisher: Atlantic Publishing Group
Published: 2016-05-25T00:00:00+00:00

Having an up-to-date blog is one of the primary ways people are going to find your event online because search engines look for updated content when determining page rank. Share your expertise about your event, business, industry, or niche in your blog posts. Then, integrate your blog with the social media sites (Facebook, LinkedIn, Twitter) to help drive traffic to your site. Mix it up between longer, more word-driven posts talking about industry-specific news and shorter posts about a new session or topic that has been added to the event agenda. Any videos or images you can add will also add dimension to your blog. Use complimentary blogging platforms, such as WordPress (www.wordpress.com) or Blogger (www.blogger.com) to create and maintain a blog.

For a blog to be an effective marketing tool, it is imperative for you to post on your blog at least two to three times a week. Blog posts should include keywords that your target markets use to find information on the event you are hosting. You also can map out six months to a year’s worth of e-newsletter content, tweets, and public relations campaigns that are all built around the same editorial content topics to keep everything streamlined and in alignment.

Article marketing

Use content you have created or those that your speakers have created, and develop it into new articles. Aim for at least one article per week. Popular topics for events include how-to articles and articles that cover specific steps or detailed information on topics relevant to your audience.

Use these articles to disseminate information via your e-newsletter, upload them to article directories, such as EzineArticles® (www.ezinearticles.com) and Amazines (www.amazines.com), use them on your blog, and post them on your social media networks. Make sure your articles are also rich with keywords. Article marketing is one of the most effective and least expensive ways to drive targeted traffic to the event website. Your goal in using article marketing is to drive visitors to the appropriate page of your site. Your goal is to get them to request more information or register for the event. Do this by including a strong call to action in the resource box of each article you submit online. This is also a lead-in for other marketing communication efforts to convert them into attendees.

Also, record the articles you write and repurpose them into videos and podcasts. Upload the podcasts to your blog and create an audio or video series that you can include on your blog, distribute in your e-newsletter, upload to YouTube, or send out as a special series of email blasts to your subscriber list. Podcasts also can be uploaded and distributed on iTunes®.

Link building

On a weekly basis, visit the business websites, blogs, and forums related to your event, niche, or industry. These are additional places where your audience is looking for information and another place where you can find information, as well as build relationships with potential attendees. Post a relevant, valuable comment on at least five sites per week. Forums and

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