The Big Book of Dashboards by Wexler Steve; Shaffer Jeffrey; Cotgreave Andy & Jeffrey Shaffer & Andy Cotgreave

Author:Wexler, Steve; Shaffer, Jeffrey; Cotgreave, Andy & Jeffrey Shaffer & Andy Cotgreave
Language: eng
Format: epub, azw3
ISBN: 9781119282730
Publisher: John Wiley & Sons, Incorporated
Published: 2017-04-17T00:00:00+00:00

Scenario

Big Picture

You are a market researcher and need to track consumer preferences for several brands. You need to be able to see how different respondents feel about each brand and how opinions have changed over time.

Although you will consider asking your survey panel many different questions, you know for sure that you will present the classic Net Promoter Score (NPS) question—“Would you recommend this product or service to a friend or colleague? Please specify a rating from 0 to 10”—as your company has standardized on NPS as a measure of customer sentiment.

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