The Art of Speeches and Presentations by Philip Collins

The Art of Speeches and Presentations by Philip Collins

Author:Philip Collins
Language: eng
Format: epub
Publisher: Wiley
Published: 2012-03-22T16:00:00+00:00


2. Argument: Today’s Company Description of the dominant model of the company today: primacy of shareholder value and return on capital

Some examples of this model and its successes and virtues

But the crash means that we cannot go on as before

Facts about the scale of the crash, brands that have disappeared

3. Riposte: Yesterday’s Company It is a modern idea that the company is rootless; history of corporate obligations to society

Examples such as Ford, Hewlett Packard and English Quakers



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