The Art of Business Communication: How to use pictures, charts and graphs to make your business message stick by Graham Shaw

Author:Graham Shaw
Language: eng
Format: mobi, azw3
Publisher: Pearson Education Limited
Published: 2014-11-04T14:00:00+00:00

Types of key messages

It is helpful to think about different types of key messages. Sometimes you simply may want to inspire people, or perhaps you are interested in making sure they do something specific. It may be that you want to highlight the essence of a problem for your organisation or perhaps point the way towards the future.

Let’s look at some examples of different types of key message and ways to make them memorable with pictures:

Pearls of wisdom (e.g. famous quotes or your personal gem of wisdom).

Calls to action (e.g. asking for a specific behaviour or quality of thinking).

Highlighting a problem (e.g. the current situation).

Showing the way to a solution (e.g. the strategy for success).

Fascinating facts (e.g. where a fact helps support a key message).

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