Stories for Work: The Essential Guide to Business Storytelling by Gabrielle Dolan

Author:Gabrielle Dolan [Dolan, Gabrielle]
Language: eng
Format: epub
ISBN: 9780730343271
Publisher: Wiley
Published: 2017-02-07T07:00:00+00:00

Outcome

Miranda receives very positive responses on not only the content of this story but also the delivery. ‘People wanted to know where I had learned the storytelling technique and other women said there were many opportunities for them to use it to convey their messages and to help other women,’ she says.

Thanks to this story, Miranda now uses storytelling more and more, from conferences and team meetings to coaching and day-to-day life.

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Make your stories work

These stories show how you can bring your company’s values to life through a story that explains what that value means to you personally.

In part III of this book, we look at three organisations that have successfully implemented storytelling in their business to drive connection to their values and vision.

First, though, let’s move on to the next chapter and look at how you can use stories to communicate your own personal brand — what you stand for and why.

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