Statistics in a Nutshell by Sarah Boslaugh
Author:Sarah Boslaugh [Sarah Boslaugh]
Language: eng
Format: epub, mobi, pdf
Tags: MATHEMATICS / Probability & Statistics / General
ISBN: 9781449316921
Publisher: O'Reilly Media
Published: 2012-11-09T16:00:00+00:00
Tuma, Michael N., Reinhold Decker, and Sören W. Scholz. 2011. “A survey of the challenges and pitfalls of cluster analysis application in market segmentation.” International Journal of Market Research 53(3): 391–414.
Tuma, Decker, and Scholz look at some ways cluster analysis has been used in market segmentation work in the past 50 years and suggest best practices in this type of work.
Kaye, Barbara K., and Thomas J. Johnson. 2011. “Hot diggity blog: A cluster analysis examining motivations and other factors for why people judge different types of blogs as credible.” Mass Communication and Society 14(2): 236–263.
Kaye and Johnson use cluster analysis to identify groups of people who judge different types of blogs (general information, media/journalism, war, military, political, corporate, and personal) as highly credible.
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