Social Media Marketing Workbook 2019 by Adam Schaffner

Social Media Marketing Workbook 2019 by Adam Schaffner

Author:Adam Schaffner [Schaffner, Adam]
Language: eng
Format: epub
Publisher: Social Media Guru
Published: 2019-04-27T04:00:00+00:00

Chapter 9: Twitter

Twitter is a popular choice when it comes to promoting a personal brand (although its growth has slowed down over the last few years), where users can share short, straight to the point thoughts. Twitter was created in 2006 by Jack Dorsey, an American programmer who was, at the time, trying to create an SMS app. Little did he know that he would end up starting one of the most popular social media platforms of all time.

When someone visits your Twitter profile, they will see a cover photo, otherwise mentioned as header, that should be 1500 pixels by 500 pixels; your profile photo, which should be 400 pixels by 400 pixels (considering that Twitter will crop it into a circle); and your bio - a text of 160 characters maximum - followed by your location, website, your “twitterversary” (a.k.a. the date you created your Twitter) and your actual birthday. This info only appears if you choose to have it as public.

Twitter posts are called tweets. These used to have a limit of 140 characters but, by popular demand, two years ago that limit was increased to 280 characters. That means that Twitter users cannot write long content, which makes it very easy to digest. Along with the text, you can add up to four images (which should have a minimum of 600 pixels by 335 pixels), a GIF, a video or a link snippet. You can do basic edits to your photos (if you are tweeting from the iOS or the Android app), add up to 25 stickers to them and tag other users, as well as a location.

In terms of interactions, your followers can:

Retweet your tweets, which is Twitter’s version of “Share.” When someone retweets your tweet, it will appear in their Twitter profile. They still appear as yours and that means that your audience for that post gets even bigger, which can be a great way of getting new followers. When someone retweets a tweet, they can also add a comment, which can spark conversations.

Like your tweets.

Reply to your tweets.

Send you a Direct Message as a response to a tweet.


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