So You Think You Can Write? The Definitive Guide to Successful Online Writing by Julia McCoy

Author:Julia McCoy [McCoy, Julia]
Language: eng
Format: epub, mobi
Published: 2016-04-17T03:00:00+00:00

SEO & Web Content Writing

Keep in mind everything you just read in my earlier chapter about SEO as you read the following section. It applies here.

If you’re writing web page content for a client, many times they’ll also need a fresh meta tag written for every new page of content. Even if you’ve never created a meta description until today, once you manage to write a couple dozen of them, these small blurbs will become second nature to you. You’ll also need to keep in mind best practices and placements for your SEO keywords as you write web pages.

Just remember, as I’ve also mentioned earlier, never let keywords become the focus of your web pages; it’s more important to think about the audience, how engaging you can make the home page content, and how polished the copy is, then to only think about keywords.

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