Smart Brevity by Jim VandeHei;Mike Allen;Roy Schwartz;

Author:Jim VandeHei;Mike Allen;Roy Schwartz;
Language: eng
Format: epub
Publisher: Hachette Book Group
Published: 2022-08-20T02:18:05+00:00

A Quick Test for Strong Words

Mike was on the night police beat when he was sent to a workshop with the late Paula LaRocque, a famous writing coach for The Dallas Morning News. She was very Texas—big rings, big smile, big personality. Mike remembers her reading aloud a passage about a fish.

It was evocative and specific—you could see that fish in your mind. Then she asked the workshop what was notable about the writing.

Nobody got it. Every word was one syllable long. The power was in the simplicity.

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