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China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies are Changing the Rules of Business by Edward Tse
mobi |eng | 2015-07-13 | Author:Edward Tse

GEELY BUYS A BRAND At the start of 2010, Geely Auto was a minor player in China’s auto industry—a mid-sized, privately owned carmaker based in east China’s Zhejiang Province. The ...
( Category: International December 2,2017 )
The Conversation Company: Boost Your Business Through Culture, People and Social Media by Steven Van Belleghem
mobi |eng | 2012-05-02 | Author:Steven Van Belleghem [Belleghem, Steven Van]

Your company does less than it promised. It has not been able to do the things it said it would do. The customer is understandably disappointed. This is a possible ...
( Category: Business & Money December 2,2017 )
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella
mobi, epub |eng | 2015-02-23 | Author:Adele Revella [Revella, Adele]

Step 1: Mark Up Your Interview Transcript As soon as you complete an interview, send your recorded interview to a transcription service to have it converted into a written document. ...
( Category: Marketing & Sales December 2,2017 )
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russell Glass & Sean Callahan
mobi |eng | 2014-11-05 | Author:Russell Glass & Sean Callahan [Glass, Russell]

Chapter 9 Implementing a Big Data Plan (Sometimes by Thinking Small) Big data is an intimidating concept. It sounds hard. It sounds overwhelming. It sounds expensive. Data has always been ...
( Category: Industries December 2,2017 )
The Big 100: The 100 Business Tools You Need To Succeed by Jeremy Kourdi
mobi |eng | 2015-01-07 | Author:Jeremy Kourdi

1 Content Content sets the tone and should drive your brand. It should be clear, compelling, engaging, entertaining, informative, visually appealing and tailored to the target audience. Enable customers to ...
( Category: Personal Finance December 2,2017 )
Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online by Krista Neher
mobi |eng | 2013-01-22 | Author:Krista Neher [Neher, Krista]

Group Boards Provide Collaboration In another creative use of Pinterest, Jetsetter worked with a passionate fan to help him plan his vacation to Turks and Caicos. They collaboratively pinned ideas ...
( Category: Processes & Infrastructure December 2,2017 )
Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost by Brenda Bence
mobi |eng | 2011-11-26 | Author:Brenda Bence

• …if you turn in the tax projection at 7:59 a.m. on Wednesday morning, just one minute in advance of the deadline. While you may still be on time, it ...
( Category: Marketing & Sales December 2,2017 )
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
mobi, pdf |eng | 2012-07-04 | Author:Mike Michalowicz [Michalowicz, Mike]

THE CUSTOMER ISN’T ALWAYS RIGHT One of the biggest fallacies in business is that old adage, “The customer is always right.” Stop for a minute and think about what that ...
( Category: Small Business & Entrepreneurship December 2,2017 )
Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising by Dan Norris
mobi |eng | 2015-08-06 | Author:Dan Norris

How To Become A Hustler Again, as with the “Whisperer” differentiator, this probably isn’t going to work if someone is already doing it. If you are into entrepreneurship interviews, then ...
( Category: Business & Money December 2,2017 )
How Digital Is Your Business? by Adrian J. Slywotzky & David Morrison & Karl Weber
mobi |eng | 2001-01-17 | Author:Adrian J. Slywotzky & David Morrison & Karl Weber

Because serving customers (rather than growth for its own sake) is the driving force behind every Cisco acquisition, the company has not been riven by the culture clashes, incompatible visions, ...
( Category: Business & Money December 2,2017 )
The Data Asset: How Smart Companies Govern Their Data for Business Success (Wiley and SAS Business Series) by Tony Fisher
mobi |eng | 2009-06-21 | Author:Tony Fisher [Fisher, Tony]

To achieve this goal, all the information from all properties was combined in a central location. The various records from different properties were deduplicated, and household relationships were determined. The ...
( Category: Processes & Infrastructure December 2,2017 )
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver by Dave Kerpen
mobi |eng | 2012-10-08 | Author:Dave Kerpen [Kerpen, Dave]

JETBLUE’S B6 BLACK OPS The customer service team members at JetBlue are firm believers in the importance of being responsive. Their goal is to bring humanity back to air travel, ...
( Category: Processes & Infrastructure December 2,2017 )
Everything is Possible: Life and Business Lessons from a Self-Made Billionaire and the Founder of Slim-Fast by S. Daniel Abraham
mobi |eng | 2010-01-25 | Author:S. Daniel Abraham

VIII Slim-Fast and the Philosophy of Continuous Improvement The great increase in sales that started with the Lasorda period served us well for a good while, until we decided that ...
( Category: Professionals & Academics December 2,2017 )
Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business by Jeanne Hopkins & Jamie Turner
mobi |eng | 2012-01-04 | Author:Jeanne Hopkins & Jamie Turner [Hopkins, Jeanne]

4. Supporting media: This encompasses the ad, poster, radio commercial, TV spot, and/or digital ad that encourage users to text the keyword. The choice of media type, placement, and creative ...
( Category: Business & Money December 2,2017 )
The Business of Choice: Marketing to Consumers' Instincts by Matthew Willcox
mobi |eng | 2015-02-19 | Author:Matthew Willcox

Having confidence in one’s ability to complete tasks or achieve goals is called self-efficacy. Marketing can really help people reach this state, which can be emotionally and functionally beneficial for ...
( Category: Processes & Infrastructure December 2,2017 )

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