QR Codes For Dummies by Joe Waters

Author:Joe Waters
Language: eng
Format: epub
Publisher: Wiley
Published: 2012-05-25T04:00:00+00:00

Figure 5-3: This QR Code shows and tells.

Think about placement. Large QR Codes on billboards get people thinking, “Where will it take me if I scan it?” But if surprise isn’t your angle, put QR Codes in places where people can connect the dots on what they link to. A QR Code on a takeout menu will probably link to an online menu or app. It makes sense, right? There’s a good case to be made for putting QR Codes in predictable spots where people will connect the dots — literally and figuratively — and use them. See Figure 5-4 for an example of a simple and clever placement of a QR Code.

Address performance anxiety head-on. People like to try new things, but not when they may come off looking like a fool. Put QR Codes in a practical place and not somewhere where bystanders will question a person’s sanity. QR Codes on register signs may seem like a good idea, but not when people have to put on a show for everyone behind them to download the reader, scan the code, and so on. People don’t want to look foolish if they can’t figure it out, so instead they don’t try. You can still have QR Codes in the checkout line, but how about toward the back of the line so shoppers can try it while they’re waiting?

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