Psychology of Web Design by Smashing Magazine

Author:Smashing Magazine
Language: eng
Format: mobi
Tags: Smashing eBooks
Published: 2012-04-10T16:00:00+00:00

Eye-Tracking: Source.

Fold

The fold is defined as the lowest point where a web-site is no longer visible on the screen. The position of the fold is, of course, defined by the screen resolution of your visitor. The region above the fold (also called screenful) describes the region of a page that is visible without scrolling. Since the fold is seen directly without scrolling, it is often considered as the area which guarantees the highest possible ad click rates and revenues. However, Fold area isn’t that important. [Usability.gov]

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