Presenting Data Effectively: Communicating Your Findings for Maximum Impact by Stephanie D. H. Evergreen

Author:Stephanie D. H. Evergreen [Evergreen, Stephanie D. H.]
Language: eng
Format: epub, azw3
Publisher: SAGE Publications
Published: 2017-05-22T23:00:00+00:00

This example shows a sidebar that contains a small success case study. The content can stand on its own and serves as a complement to the narrative, making it suitable material for a sidebar. The sidebar is established with a gray background, and while color is commonly used to demarcate separate space, it is not totally necessary. As discussed in Chapter 4, on color, you need to be careful that the sidebar background color is light enough for good legibility.

What is more compulsory is that the sidebar content is set in a different font, so that it is not confused with the narrative text. In fact, sidebars are frequently set in a third font, not the one used for the text or the one used for the headings of the report. Often, the third font is a sans serif that complements the other two. Identifying three complementary fonts can be tricky. Some font-matching resources are listed at the end of this chapter, but as a backup plan you can set your sidebars in the same font as your sans serif report headings and get the job done. Be attentive to the line length here—I used a condensed font for the sidebar in Figure 3.28 to get closer to the ideal of 8 to 12 words per line, which is discussed in Chapter 5, on arrangement.

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