Persuasive Business Proposals Writing by Tom Sant

Author:Tom Sant
Language: ron
Format: epub
Published: 0101-01-01T00:00:00+00:00

 Product/service details

 Resumes

 Titles of figures and graphics

Final Thoughts on Value

If you don't show compel ing value, winning becomes a matter of chance. Take the

time to develop a clear value proposition for your proposals. In addition, try to

develop reusable content and standard value messages that you can use when you

create proposals for your most common products and services.

It wil also help you and your col eagues compete more successful y if you develop

standard approaches to quantifying impact. These may be ROI models or formulas

to generate a payback analysis. The goal is to create something appropriate to your

client base and markets. If you can provide your decision makers with a benchmark

against which they can do their own calculations of probable return, you wil have

successful y shifted their attention away from price and onto value. That's a much

better place to be.

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