My Revision Notes: OCR Nationals in Creative iMedia L 1 2: Pre-production skills and Creating digital graphics by Kevin Wells

Author:Kevin Wells [Wells, Kevin]
Language: eng
Format: azw3
ISBN: 9781471886706
Publisher: Hodder Education
Published: 2017-04-24T04:00:00+00:00

How different purposes and audiences influence the design and layout of digital graphics

As a learning activity, you could analyse a range of existing graphic design products, which will help you to recognise what would be needed for a specific purpose and target audience in a future product. The important part here is to think about the influence on the design and layout of something that you will create, rather than just review what has been done before. Let’s consider a few categories for the design and layout:

• Use of colour: Colours can stimulate different moods in the viewer. Some are warm or cool and others are neutral. Some typical associations of colour are with certain moods so that reds, oranges and yellows are bright, energetic and warming whereas blues, greens and purples can be settled and cooling. Neutrals can be used for a larger area and then a highlight colour can be used to attract the viewer’s attention and give a more targeted message. The genre or theme of the product will also affect the choice of colours. For example, a film aimed at very young children might use bright colours such as blues, pinks and yellows but these wouldn’t be suitable for a darker crime theme. An action and adventure poster is probably going to use bright energetic colours to convey that sense of mood to the viewer and target audience.

• Composition: A typical style of digital graphic combines images and text to create the final product. The layout of the combined elements is what we call the composition. Although there are no fixed rules as such, the following are a few key areas to consider:

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