Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll & Benjamin Yoskovitz

Author:Alistair Croll & Benjamin Yoskovitz
Language: eng
Format: epub
Tags: BUSINESS & ECONOMICS / Development / Business Development
ISBN: 9781449335700
Publisher: O’Reilly Media
Published: 2013-03-07T16:00:00+00:00

You’ve got naturally tiered pricing. If you can find ways for customers to self-upsell, as companies like 37Signals, Wufoo, and FreshBooks have done, then you can hook your users on basic features and tempt them with an upgrade path that adds functionality as they need it. This means you’ll not only add revenue from new users, but from existing ones, too.

You’re tied to a disruptive change. If you’re part of a growing trend—people sharing information, mobile devices, cloud computing—then you’ve got a better chance of growth. A rising tide floats all boats, and a rising tech sector floats all valuations and exits.

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