It's Your Universe by Ashley Eckstein

Author:Ashley Eckstein [Eckstein, Ashley]
Language: eng
Format: epub
Publisher: Disney Book Group
Published: 2018-05-08T00:00:00+00:00

Now that I was the voice of Ahsoka Tano, my life was immersed in the Star Wars universe, and I was traveling the nation going to Star Wars events and conventions. As I found myself attending more and more events, I wanted to show off my Star Wars fandom with my attire. However, despite being a lifelong fan, I only had one Star Wars T-shirt in my closet, and it was really small. So I did what lots of girls would do in my situation: I went shopping! I went to the malls and scoured the Internet—and I ended up empty-handed. I had to shop in the men’s and boys’ section. I knew this wasn’t right, because there were women and girls everywhere at all the Star Wars events I went to! I clearly wasn’t alone.

I started to do some research to back up my assumptions, and I gathered information on the attendance of the top five sci-fi and fantasy conventions around the world. I found that, on average, 45 percent of the attendees were women and girls. I also found out that 85 percent of consumer purchases at the time were being made by women. I wasn’t a mathematician, but these numbers were not adding up. Why wasn’t there more Star Wars merchandise for us girls?

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