How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use by Bruce C. Brown

Author:Bruce C. Brown
Language: eng
Format: epub
Tags: web site, building, creating, html, blogs, web traffic, domain, web host, wordpress, joomla, mambo, facebook, edit web sites, marketing web sites, search engine optimization
Publisher: Atlantic Publishing Group
Published: 2013-02-25T00:00:00+00:00

Affiliate Networks

An affiliate network is defined as a network that consists of a group of merchants and affiliates. Merchants will join this network so that affiliates will join and promote their products. The advantage for merchants is that their products are advertised across the network of affiliates and through a variety of means, potentially including Web site advertisement, rich media, and e-mail marketing. This ultimately lowers their overall advertising budgets. As with a traditional affiliate marketing program, the affiliates are paid based on commission from the merchants they feature. Typically, the commission is based not on individual merchant performance by each affiliate, but on the aggregate total of merchants belonging to that affiliate network. In other words, if you join the network as an affiliate and sign up with 10 merchants, your overall performance and commissions are generally based on the performance of all the merchants as a whole, not on an individual merchant basis.

As a merchant, you are provided with an administrative control panel, reporting tools, tracking, and payment processing. Of course, the greatest benefit is that you have access to a large pool of potential affiliates. As an affiliate, you get one control panel, integrated reports, simplified integration, and one-stop shopping. And as an affiliate, the networks are free to join. As a merchant, you have to pay a fee — typically monthly. In most cases there is a sign-up or setup fee, followed by monthly recurring maintenance or support fees to maintain active membership as a merchant in the affiliate network. In many cases, instead of a flat fee, your monthly costs are based on a total percentage of your affiliate sales; therefore, if you are highly successful with your affiliate marketing, your costs can increase. This is a factor you need to consider when setting your affiliate payout percentages.

If you are willing to have advertisements on your site, affiliate networks provide a simple and convenient means to raise revenue for your Web site. An affiliate network acts as the “broker” between the merchant and the affiliates. In this model, you can be the merchant or the affiliate. If you have products to sell but do not want to invest the money, time, and overhead to start your own affiliate program on your Web site, then joining an affiliate network is a great option. However, keep in mind that it is not free. If you wish to offer products from multiple companies as an affiliate, then an affiliate network may be the best choice for you as well. If you know companies who have the product you want and you are confident in their quality, service, and reputation, you may find that higher commission percentages can be achieved by joining their affiliate program directly versus through an affiliate network. Typically, companies who have their own affiliate programs are not part of a larger affiliate network, so if you want to become an affiliate with particular companies, you may want to look into this prior to joining an affiliate network.

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