How To Become A Professional Speaker: PAID to SPEAK! by Kevin Snyder

Author:Kevin Snyder [Snyder, Kevin]
Language: eng
Format: epub
ISBN: 9781505436266
Publisher: Write Way Publishing Company
Published: 2020-01-09T20:00:00+00:00

Once you have a list of associations within your target industry, you must verify, or qualify, them as the proper association to dive deeper into. Remember, you only need one or two verified association groups.

Verified association groups meet two criteria that I look for: (a) structure and (b) events. If the association you are reviewing does not have both structure and events, move on to another association within your target industry that does. If they have structure, they very likely will have events as well.

A verified structure means that the association has a local, statewide and national association structure. Keeping the marketing industry as our example, one easily verified association within the marketing space would be the American Marketing Association, or AMA. The AMA has local association chapters and state chapters within its national umbrella. Professional marketing professionals who are members of the national AMA are also likely to be members of, involved with, or at least attend, local chapter events.

Each association is different though. Some associations require that professionals join the national association to be accredited, or certified, to do that line of work. It just depends on how regulated that association is. Accountants, teachers, human resource professionals, real estate professionals, and attorneys, for example, must also earn a certain number of ‘professional development credits’ each year to be approved to work in that industry. This not only helps ensure quality control, but it is also ensures the association makes a ton of money off its own members through membership fees.

I focus my efforts on highly regulated industries. The more regulated by the government, the more regulated the association will be and very likely require strict and high amounts of professional development credit to be earned. For a speaker, this is good news. Because think about how professionals obtain the actual professional development credit. This could be through webinars, taking tests, attending local events for a one-hour (one credit) presentation, and attending conferences where they can earn all their hours in one day or weekend!

I speak at dozens of events each year where I know the main motivation for most attendees is to earn their ‘credit.’ They are not attending the conference because they want to necessarily. They are attending because they have to earn credit in order to do their job back home.

Within my speech, and early on, I make reference to this so the audience knows I am aware they earn credit to do what they do. I make an appropriate comment about them ‘showing up’ primarily to earn credit and tie it into my actual speech two or three times. By creatively addressing it, I get their attention and it helps add further to my credibility and their perception of me understanding of their industry. (Note: To learn how I do this appropriately, watch my demo video on www.kevincsnyder.com/demo-videos and skip to the portion about the sign-flipper. The sign-flipper ‘showed up,’ but how he showed up was ineffective. “Showing up gets us started, but how we show up determines our potential.

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