How Risky Is It, Really? by David Ropeik
Author:David Ropeik
Language: eng
Format: epub
Publisher: McGraw-Hill Education
Published: 2010-11-22T16:00:00+00:00
What was that about, you wonder. What started as a conversation about perceptions of climate change sounded at the end more like a battle over cultural values. How did that happen? What do cultural values have to do with the way we respond to risk?
Actually, quite a bit. Risk perception is not just a matter of what your amygdala says. It’s not just a matter of what mental shortcuts you use to help you make decisions. And it’s not just a matter of those psychological Risk Perception Factors. The perception of risk, it turns out, is also a matter of the fundamental ways we see ourselves as social creatures in a social world.
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