Dominate Your Market with Twitter by Jon Smith & Jose Llinares

Author:Jon Smith & Jose Llinares [Smith, Jon & Llinares, Jose]
Language: eng
Format: epub
Publisher: Infinite Ideas Ltd
Published: 2012-04-29T23:00:00+00:00

Some tips:

Be personal;

Use your user’s language;

Be prepared for criticism;

Remember Twitter belongs to the community. Show respect. Twitter is a place in which lots of users are having a great experience and you can’t just jump in and start shouting ‘Here I am! Play by my rules.’

For a master class in customer services through Twitter, check out the work of Frank Eliason, Bill Gerth and others on behalf of their employer, Comcast. Frank and co. spent hours on Twitter (as @comcastcares) searching for unhappy customers and following up on their concerns. The results have been very positive and have left previously disgruntled customers feeling looked after, and it’s only had positive effects on how Comcast is perceived by online users.

Distributing your content

As Twitter grows in popularity there will be more and more eyeballs on your content, and that means more opportunities to encourage your audience to view pages of your web site. A Twitter audience is a discerning audience. Coupled with the fact that a large number of Twitter users are ‘influencers’ who distribute content they like among their own networks, Retweet posts and form opinions. If your message is a good one it will spread virally. For this reason Twitter should be your first port of call when you want to gain an insight into what the public thinks about you, your products or your services.

Remember that you need to create valuable content that your audience can react to, not just promotional messages which are often regarded as spam.

Gaining attention

When someone starts Following your company Twitter messages, that means he is volunteering that he is interested, for one reason or another, in your organisation. That relationship has to be nurtured and can’t be abused, or Followers will leave as quickly as they came.

One really good way to ensure that your Followers feel special and privileged is to give your Followers a reward, or some form of exclusive content. If you have special offers for your Twitter Followers, or you inform users about your best promotions first via Twitter, you will have the attention of your existing Followers as well as providing a very good reason to make people want to follow you.

Some companies and individuals, in order to get attention, start to follow Twitter users indiscriminately, without paying any attention to what that user is saying on their posts. This method of recruitment is not recommended. You need relevant users who are interested in what you have to say and you have to look for them… or let them find you. If you don’t seek out the right people, or just add random users in the vain hope that because they’ve Tweeted about bananas they might be interested in your Smoothie bar, you will be seen as a spammer who doesn’t know much about Twitter or your audience. Engage rather than bully your users with your brand or product.

Techcrunch use Twitter to offer Followers the chance to trial new products. Atrapalo, a Spanish shopping site, offers special promotions (really,

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