Cryptography Apocalypse by Roger A. Grimes

Author:Roger A. Grimes
Language: eng
Format: epub
ISBN: 9781119618225
Publisher: Wiley
Published: 2019-11-26T00:00:00+00:00

Quantum Marketing

Many of the best technological inventions of our time were largely driven and funded by advertising and marketing. Radio, television, and cable TV were driven by advertising. The Internet has stepped up the ad game and allows advertisers to market to specific groups of people who are more likely to buy a particular product. The joke goes that Google knows more about our true selves than our spouses or what we ourselves would be willing to admit to ourselves. The Internet knows all. Quantum computing will allow more specific marketing to even smaller subgroups of people and enable us to better understand the complex interaction of seemingly unrelated consumer choices. Here’s an example: say dog lovers are found to buy more spaghetti, and so someone buying dog products might be shown a coupon for a new spaghetti sauce. Just like quantum computing did with helping us to get a better understanding of molecule interactions, so too will quantum computing power be put to use for marketing. I’m not sure whether to classify this is as a good or an evil use.

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