Cool Code, Bro: Brogrammers, Geek Anxiety and the New Tech Elite by Nick Parish

Author:Nick Parish [Parish, Nick]
Language: eng
Format: epub
Tags: Computers & Technology, Social Sciences, Popular Culture
Amazon: B00L9NO4DQ
Publisher: Robot, Robot & Hwang
Published: 2014-06-24T00:00:00+00:00

Are brogrammers a culture, a “movement” of privileged young men at startups acting like frat boys, or merely a rampant meme? Have money and power transmogrified geeks into a dominant force for bad as well as good, with optimism in technology a forgotten, quaint concept like Google’s “don’t be evil” company motto? Clearly the brogrammer stereotype, with its origins in parody, was beginning to have real influence in the technology world.

Soon after the Businessweek article, a backlash to the backlash began, an almost predictable step in the cycle of outrage on the web. The New York Observer’s Betabeat blog posted an article that lead with the face of Douglas MacMillan, asking, “BusinessWeek’s Douglas MacMillan, WHAT HAVE YOU DONE?” The story’s main contention? That it was all a joke that MacMillan failed to get. “People who invented and use the term ‘brogrammer’ are all being ironic,” wrote Adrianne Jeffries.

The article cited Rob Spectre, who, as his presentation came under fire, had tweeted, “It is just a joke, for fuck’s sake. Anyone acting like it is real is an idiot.” It also cited an entry on knowledge-sharing site Quora, called “How does a programmer become a brogrammer?” which was fairly innocuous, recommending a uniform of a tight polo shirt and aviator glasses, the look Spectre lampooned. But if you check back now, in the months since it was initially published, the question has filled with earnest answers. The top entry is an arrangement of iconic red Solo cups set to form code-related sequences; binary, unbalanced and rebalanced trees, an array, a matrix, a stack and more, all brogrammer-approved variations on beer pong. Other top answers by the Quora community are gems:

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