Confident Digital Content by Adam Waters

Author:Adam Waters [Adam Waters]
Language: eng
Format: epub
Publisher: Kogan Page
Published: 2017-12-12T16:22:28+00:00

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Graphic design

While a picture may be worth a thousand words, you’ll often need to explain something in more detail. By adding text and information to photos, you can create compelling content that quickly conveys a lot of information without the need to produce a video. Graphic design is something you can specialize in, but by learning some simple techniques and tools you can create smart-looking images.

Understanding graphic design isn’t just about messaging, though. The mood conveyed by typography, colour and style is an important part of communications and branding. Thankfully, you don’t need expensive equipment to design content, and the software you can use is getting easier to use.

Let’s look at some intentionally bad examples that show how colour, font and layout can affect both the message and mood conveyed by your image.

First, here’s a photo of Westminster Abbey.

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