Building DIY Websites For Dummies by Jennifer DeRosa

Author:Jennifer DeRosa [DeRosa, Jennifer]
Language: eng
Format: epub
ISBN: 9781394232994
Publisher: Wiley
Published: 2024-03-01T00:00:00+00:00

Especially when taking pictures of landscaping, architecture, offices, or portraits, make sure the photographer pays attention to the background. I can’t tell you how of my clients hired photographers and then they got the photos back and in the background were rolls of tape, garbage trucks, coffee cups, hubcaps, sweatshirts, hoses, orange cones, and other things that detracted from the message and photo. It's worth mentioning so that everyone knows the goals.

Take great photos

Modern cellphones can produce impressive images. Some even rival professional cameras in quality. Using your cellphone is cost-effective and can yield professional results. However, mastering cellphone photography requires skill. Here are some tips for taking photos on your phone.

Before you begin, check your phone's photo settings. Most, like iPhones, default to HEIF/HEIC format. While advanced, it's not yet universally web-friendly. Switch to Most Compatible or JPEG for easier website integration. If not, you might need to convert the format once you export the photos.

Before snapping, be sure you understand the photo's purpose. Whether it's a background image, showcasing work, or highlighting a product, the photo should narrate a story. This influences angles, lighting, and subject positioning.

Step 1: Angle and lighting: Angle and lighting shape the photo's narrative. For photos of people, a higher angle with soft lighting appears friendly. For photos of products, the right angle enhances appeal. Natural light is often best. Soft, diffused light, such as during the golden hour, is ideal (the time right after sunrise or right before sunset). Avoid direct sunlight, which casts harsh shadows. Reflectors can help bounce light, softening shadows.

Step 2: Positioning and background: For website photos, shoot horizontally, leaving space for text. Use the rule of thirds for composition. Position subjects off-center, making room for overlaid text. The background matters too; avoid clutter. For environment shots, ensure it is tidy and aligns with your brand's story. For subjects, a simple backdrop works best. Some phones offer a portrait mode, blurring the background for emphasis.

Step 3: Keeping horizon lines straight: Straight horizons exude professionalism. A tilted camera, or “Dutch angle,” can induce unease. Use your phone's grid feature to align horizons. Some phones also offer a level feature, ensuring perfectly straight shots.

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