Argumentation Theory: A Pragma-Dialectical Perspective by Frans H. van Eemeren

Author:Frans H. van Eemeren
Language: eng
Format: epub, pdf
ISBN: 9783319953816
Publisher: Springer International Publishing

(1.1b)(Miriam’s presence will mean that the party is not boring)

((1.1a)–(1.1b))’(People whose presence means that a party is not boring should be invited)(1.1b).1Miriam is a lively woman

((1.1b).1’)(Lively women prevent a party from being boring).

6.4 Exemplary Analysis of a Specific Case (Part 1)

To illustrate how an argumentative discourse can be reconstructed in the way we have just explained, we now provide an analytic overview of the press release ‘KLM apologies for destroying squirrels’, dating from 1999.7 In April 1999 the Dutch airline company KLM was in the spotlight because it had finished off 440 North-American banded ground squirrels after it had been ordered to do so by the national agency for the inspection of cattle and meat. The required exportation and health documents were lacking, and the squirrels were not adequately packaged. The animals were put through a chopper alive. The squirrels came from Beijing and were on their way to Athens. The sender in Beijing did not want to take the squirrels back and no country outside Europe volunteered to receive the animals. The chopper in which the squirrels came to their end was a kind of shredder that is also used in the bio industry to cut up cocks. Cocks, however, are substantially smaller than squirrels, and with cocks one can therefore make sure that the head goes first. With the ground squirrels, whose size equals that of three hands, this was not feasible. In the press release below, KLM accounts for having destroyed the squirrels.[I]KLM sincerely apologizes for having been forced to have 440 squirrels destroyed, last Monday in the KLM Cargo animals’ hotel. KLM has acted in a way that is formally justified, but admits that an ethical assessment mistake was made. KLM fully endorses the criticisms that have been voiced by the public and the various organisations.

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