Applied Big Data Analytics: Evolution, Platforms & Tools, Use cases, Benefits, Impact and Paradox (Big Data Analytics-Series-3) by ajit roy

Author:ajit roy
Language: eng
Format: azw3, epub
Publisher: ajit roy
Published: 2015-08-18T07:00:00+00:00

Offering tailored healthcare

We are living in a hyper-personalized world, but healthcare seems to be one of the last sectors still using generalized approaches. When someone is diagnosed with cancer they usually undergo one therapy, and if that doesn’t work, the doctors try another, etc. But what if a cancer patient could receive medication that is tailored to his individual genes? This would result in a better outcome, less cost, less frustration and less fear. With human genome mapping and Big Data tools, it will soon be commonplace for everyone to have their genes mapped as part of their medical record. This brings medicine closer than ever to finding the genetic determinants that cause a disease and developing drugs expressly tailored to treat those causes — in other words, personalized medicine.

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