Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions (2nd Edition) by Bensoussan Babette E. & Fleisher Craig S

Author:Bensoussan, Babette E. & Fleisher, Craig S. [Bensoussan, Babette E.]
Language: eng
Format: epub
Publisher: Pearson Education
Published: 2012-09-16T21:00:00+00:00

Issues Distance Approach

One approach is to look at issues based on the distance between the organization and the issues under consideration. Issues would then be placed into three broad categories:

• Current issues are already under consideration by PP makers (Stage 3 of the issue life cycle—see Figure 8.1), and organizations are forced to react to them.

• Emerging issues are still forming (moving from Stage 1 to Stage 2 of the issue life cycle) and are likely to appear on the formal PP-making agenda in the form of legislation in the near future. The company can still influence these issues by proactive and preemptive public affairs actions.

• Societal issues are vague and frequently remote concerns that may or may not affect business interests in the future. For the time being, and until they become better understood, they are not issues with which the company should be actively concerned.

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