The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere (Eva Spring's Library) by Matthew T. Jones & Kirsten Barta

Author:Matthew T. Jones & Kirsten Barta
Language: eng
Format: epub
Publisher: Peachpit Press
Published: 2012-06-11T16:00:00+00:00

Common Issues for Websites and Apps

In general, the primary concerns for experienced merchants with mobile websites or apps involve meeting development and maintenance costs as well as regularly adding or improving functionality.

Merchants selling via websites and apps have similar issues about how to attract and retain mobile customers. According to a recent Ipsos Vantis study, more than 60 percent of mobile merchants are concerned about customers’ lack of awareness and understanding about how to find and use their website or app.

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