The Hidden Agenda: A Proven Way to Win Business and Create a Following by Kevin Allen

Author:Kevin Allen [Allen, Kevin]
Language: eng
Format: mobi
Tags: BUS007000
ISBN: 9781937134044
Publisher: Bibliomotion, Inc.
Published: 2012-04-16T14:00:00+00:00

What’s Your Profile?

As a consequence of the differing natures of how each of these types relates to other types, reacts to situations, consumes information, and makes decisions, it is easy to see how vitally important it is to carefully decide:

1. Which profile are you?

2. What is the profile of your organization?

3. Which profile is each of the individuals to whom your pitch is directed?

4. How will the different profiles affect the way you put your pitch forward?

Rudy Giuliani, former New York City mayor, observed, “One of a leader’s responsibilities is to meet the needs of those he or she leads. The point is not to alter your message depending on the audience, but to present it so that it can be understood by every one you are addressing.” Think of determining your target as deciding to eat at an Italian restaurant, but realizing that there are a variety of menu items at that restaurant.

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