Out of the Box Owl: Not Your Basic Pitch Marketing! by Mary Shannon Moore

Author:Mary Shannon Moore [Moore, Mary Shannon]
Language: eng
Format: epub
Publisher: UNKNOWN
Published: 2016-12-20T00:00:00+00:00

Pique Potential Clients’ Interest

With Posts That Convert

Imagine yourself sipping margaritas next to a sparkling pool in a pristine lanai. Your imagination doesn’t have to do much work when the image is staring back at you from your Facebook feed. Make it that easy for potential clients with stunning photographs. This element is probably the most important part of your ad. You have about a half a second to catch someone’s eye as they’re scrolling through their newsfeed. Grab their attention right away by using bright, vibrant and colorful pictures, like in my example. I always recommend hiring a professional photographer to take your photos—you and your target audience will definitely notice the difference.

Next create your headline, which does a few things. It’s in all caps to immediately catch the viewer’s eye. This example points out a great price for a gulf-access home and I’m giving something away (a free boat dock!) and putting a deadline on it (hurry!). It makes people want to act right away to take advantage of that discount. Once you have your catchy headline written, work on the verbiage of the ad. This is the part where you need to sell the home and its best qualities. Paint a picture for your audience and make sure you emphasize its “wow” factor, like upgrades in the home or its prime location.

Here’s one of my best-kept secrets that really gets people engaged with my boosted posts. Ready? I always leave out one or two key pieces of information. It might be the builder’s name, the home price or the address of the property. Why? You’ll find out in the next section on how to communicate through your boosted posts.

You also need to include how interested people can contact you. I always explicitly say that people can call, email or text me, then include my phone and email in the ad. I get tons of texts from clients. If you don’t specifically tell them in the ad that it’s ok to text, they won’t, so give them the green light to do so. A lot of people are more comfortable texting than calling because it feels like a lower pressure situation. Give them as many opportunities to reach out to you at their own comfort level.

Here is another unique Facebook ad idea to try out. Make a video ad. Film your buyers standing in front of a neighborhood sign talking about why they love the area. Target the ad to current homeowners in the neighborhoods. It's imperative that you add subtitles to the bottom. Most people do not turn their sound on when watching videos. Even if the viewer's sound is turned down, they'll see their neighborhood sign on the clip and associate your name with selling local real estate. You can also send a video card with the same message to select homeowners in the area.

You can use this text as a template for your own specifics: DO YOU OWN A HOME IN GOLDEN BEACH ON THE ISLAND

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