Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon

Author:Carmen Simon [Simon, Carmen]
Language: eng
Format: epub, mobi, azw
Publisher: McGraw-Hill Education
Published: 2016-05-17T22:00:00+00:00

EXAGGERATION WORKS WHEN IT IS DRAMATIC

Cautious communication does not always stay on people’s minds long term. Analyze your content and find opportunities to deviate from a reality that your viewers have learned to expect. Keep in mind, however, that in the process, neighboring items may be sacrificed. For example, one study found high rates of recall for distinct items in a slide presentation but also showed a deficit in recall of items following stress-provoking stimuli, such as a traumatic autopsy slide. The proportion of reality versus amplification results from how much we want the isolate to be remembered and whether it is acceptable for a few items that follow to be forgotten.

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