Endless Referrals, Third Edition by Bob Burg

Author:Bob Burg [Burg, Bob]
Language: eng
Format: mobi, epub
Publisher: McGraw-Hill
Published: 2005-10-24T14:00:00+00:00

When you provide good information from which readers can learn and profit, people are more likely to buy your products and services.

That’s so true, whether writing for online or traditional publications. It’s also the basis for success in marketing and networking, whether on a mass or personal basis. As Heidi implies, when you provide value to others, you become more desirable to them as a source of the products or services they need. Why? Well, you’re building their know you, like you, trust you feelings toward you. This constant and consistent giving of value is the mindset that begins it all, and that is exactly the basis of the entire Endless Referrals System®.

Whether you write articles for print media or for online publications, says Heidi, follow these 10 guidelines to increase your likelihood of getting them published:

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