Design Thinking: Integrating Innovation, Customer Experience, and Brand Value by Lockwood Thomas

Author:Lockwood, Thomas [Lockwood, Thomas]
Language: eng
Format: mobi
Publisher: Allworth Press
Published: 2010-02-15T16:00:00+00:00

2. Innovation is no longer about reacting to change, but rather about proactively creating change. It is about creating opportunities rather than saving one’s hide.

3. The role of design in innovation is changing from making the innovation look pretty in the end to being a source of meaningful new directions for growth. Design’s function is to merge the various disciplines involved in the innovation process into a synergetic team and to combine visionary inspirational ideas with tangible and concrete solutions.

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