Becoming a Life Coach by David Skibbins

Author:David Skibbins
Language: eng
Format: epub
ISBN: 9781608825400
Publisher: New Harbinger Publications, Inc.

Chapter Eight

Sample Sessions That Sparkle

One of the major areas where coaching and psychotherapy differ is in how we obtain clients. Because of the nature of our work as psychotherapists, marketing our services is limited to presenting educational workshops, writing books, discreet advertising, and referrals. As a coach, almost any form of self-­promotion you can conceive of is acceptable.

For coaches, the most common form of self-promotion is giving away a taste of our services. We call these sample sessions. Sample sessions are short coaching sessions, most often done on the telephone. Because of sample sessions, newcomers to the coaching field compete on a level playing field with even the most experienced coaches.

Clients looking for a coach will often shop around, trying sample sessions with a number of coaches before deciding on which coach they want to work with. Attracting clients is more about how clients feel about you as their coach than it is about comparing resumés. However, this can feel a bit like an audition, and can intimidate therapists-turned-coaches who aren’t used to competing for clients.

This chapter will take some of the fear out of sample sessions. You’ll learn how to structure sample sessions and how to make them successful.

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