400+ Essential Digital Marketing Tips by Mike Ncube

Author:Mike Ncube [Ncube, Mike]
Language: eng
Format: epub
Published: 2015-11-20T23:00:00+00:00

• Blogs

• Whitepapers

• Videos

• Images

• Social media posts

• Reports

• Guides

• Ebooks

• Infographics

In fact, there are hundreds of others and your choice between them depends on your target audience, nature of your business, your available resources and so on. Also, pick 4 or 5 content types to include in your content marketing plan and do them very well.

Managing your content

Part of your content marketing plan involves planning, writing, producing, and reporting on results. With a platform like WordPress.org, you will get a superb content management system for free that helps you produce quality content that is optimised for the search engines too. You can use plug-ins like SEO Yoast to ensure that your pages are optimised for your keywords.

Keyword research should be an active part of your content marketing strategy as you create new blogs, articles and change your website text. Keywords are what people use to find your website on the search engines, and if you include these keywords in your content, you have a higher chance of achieving higher organic search rankings.

When to publish your content

Create a calendar with dates on when to produce and publish your new content.

Also, you can use tools like Hootsuite to automate the publishing of your content on social networks like Twitter and LinkedIn. This is easier and quicker, and it saves you a lot of time which you can put towards creating more content.

Monitor Key Metrics

Use Google Analytics and other tracking software to measure the success of your content on key metrics like bounce rate, pages viewed, time on page, social shares, conversion rates and more. You can create marketing objectives for some of these to monitor your progress towards achieving your business goals and mission.

You should also track which pages people are leaving from and identify the ones with high exit rates. Naturally, the homepage will have a higher exit rate than other pages, and that’s because it’s also the most visited page on the website. Also, your conversion pages like ‘thank you’ and ‘success’ pages that people see after completing a transaction or registration will have high exit rates too. However, look for ways to reduce this by cross-selling other products or services that may be of interest to them.

You can’t track and report on all of them though, and you should focus on the most important ones. So, start by creating marketing objectives that detail what you want to achieve and by when with your content. For example, you could have an objective to reduce bounce rates below 50% within 6 months. Then, you should create key performance indicators (KPIs) that track your progress towards achieving your objectives.

Get ideas from competitors

Your competitors will also have website content ideas that are effective in attracting repeat visitors to their websites. You can monitor their websites to see how often they publish their content and what type it is, then look at their metrics on tools like Alexa to see how effective they are at visitor acquisition and retention.

Search engine organic traffic is a major reason many businesses produce content.

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